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- 💃 2025 Goal Setting For Salesforce Professionals🕺
💃 2025 Goal Setting For Salesforce Professionals🕺
Make 2025 your best year ever!
Good morning, Salesforce Nerds! 2025 is around the corner 🤯!
And it’s not too late to get your 2025 goals scribbled out. Whether it’s obtaining the Application Architect cert, or getting a job slanging AI, here are some goal-setting frameworks for you to use 👇

BE SMART
Smart Goals
SMART goals are a very popular choice for goal-setting….probably because it’s such a great acronym 😉.

image courtesy of Fossil Consulting Services, inc
The visual says it all. Here’s an example-
Obtain the PD1 cert by October 1.
✅ Specific - Yes! Obtain the PD1 cert!
✅ Measurable - Yes! It’s binary, you get the cert or you don’t!
✅ Attainable - Probably! Going from zero tech knowledge to obtaining a notoriously difficult tech cert is a challenge. But 9 full months to make it happen!
✅ Relevant - Yes! As a functional Salesforce professional, the PD1 will increase your knowledge and enhance your standing!
✅ Time-based - Yes! Oct 1 deadline!
L&L FRAMEWORK
Locke & Latham’s 5 Principle Framework
Kicking it off with the L&L framework because it leads with 5 principles that are applicable to any goal-setting exercise.

image courtesy of Lucidity
The L&L 5 principles are-
1) Clarity
✅ I want to make 5 new friends who I can meet up with for a Sunday Coffee
❌ I want to make new friends
2) Challenge
✅ I want to make 5 new friends who I can meet up with for a Sunday Coffee
❌ I want 5 new connections on LinkedIn
3) Commitment
✅ I want to make 5 new friends who I can meet up with for a Sunday Coffee, who love coffee like I do
❌ I want to make 5 new friends who I can meet up with for a Sunday Coffee
*when goals are dependent on other people, it is best to align interests with yourself and the others!
4) Feedback
✅ I have made 3 new friends in 6 months. I am tracking ahead to make 5 friends for the year!
❌ I haven’t made 5 new friends yet
5) Task Complexity
✅ I want to make 5 new friends who I can meet up with for a Sunday Coffee
❌ I want to make 5 new friends who each descend from a unique continent and are an identical twin.
OBJECTIVES, KEY RESULTS
OKRs
🧠 Invented by Andy Grove.
🧠 Google’s preferred goal framework.
🧠 Immortalized by a best-selling book.
Yup, OKRs are legit 🙌.
OKR stands for Objectives and Key Results.
Here’s what it means-
Objective = goal definition
Key Results = specific, measurable
You will have multiple Key Results, and each will roll up to your Objective because they are aligned.
An example straight from the book-
👉 Objective - Win the Indy 500
👆Key Result - Increase average lap speed by 2%
👆Key Result - Test at wind tunnel 10 times.
👆Key Result - Reduce average pit stop by one second.
👆Key Result - Practice pit stops for one hour per day.
^You can see each Key Result aligns perfectly with the Objective 🎯!
OTHER CONSIDERATIONS
Final Thoughts
💁 There is not an optimal count of goals to have. Rather, you’re time-boxed. Time is your limitation, not your aspirations.
💁 If you hit all your goals, then you didn’t create challenging goals. The inverse may also be true.
💁 Change is constant. What may have been a relevant goal in January might not be relevant in June. If your goal was to get the Sales Cloud Consultant cert, but then you get a new job that requires you to obtain the Omnistudio Consultant cert, it’s perfectly fine to change your goal 🙂.
💁 Goals should be impactful to you. A goal of running 1000 miles in 2024 is impactful. A goal of getting a new Briggs & Riley carry-on is not impactful.
SOUL FOOD
Today’s Principle
"We build too many walls and not enough bridges." - Isaac Newton
and now....Your Salesforce Memes



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