💃 Salesforce's Closest Competitor Gets ChaCha'd 🕺

Good morning, Salesforce Nerds! An icebreaker brought to you today by Mr. Benioff 🤖

“Agentforce Platform.” Cue the product rename team! And peep 👀 the tweet’s top commenter…

Anyway….

Today we discuss your favorite CRM, and Salesforce too!

🥁 ba-dum tsss

THE NUMBERS

Salesforce is Big, Microsoft is Biggest

Salesforce is a $234,000,000,000 company.

Microsoft is a $3,352,000,000,000 company 😳.

You could fit more than 14 Salesforces into 1 Microsoft 🤯.

Understanding that context, and what a behemoth Microsoft is, gives some insight into why Microsoft’s Dynamics will always have a place in this tech world - it’s owned by cash printing machine 💰💰💰.

Here are some more metrics-

Couple notes on the above-

👉 Dynamics makes up a fraction of Microsoft’s revenue. CRM is not how Microsoft keeps the lights on.

👉 Microsoft does not publish their Dynamics operating margins in their investor kits. They are perfectly comfortable running Dynamics as a loss leader.

👉 The top 4 CRM companies are Salesforce, Microsoft, Oracle, and SAP. Salesforce and Microsoft both gained market share. Oracle and SAP both lost market share.

This isn’t an apples to apples scenario, but the math is sound- for every $1 a Microsoft Dynamics customer spends, they spend $33 on other Microsoft products.

Azure, Office, Window OS. Linkedin premium, Xbox Live, Surface laptops.

Microsoft is in a different league than Salesforce. And that little twerp Dynamics can play safely with the CRM powerhouse, Salesforce, because Microsoft is the over-bearing parent who will protect their weakling child.

COMPLIMENTARY vs THE MAIN THING

The Set vs The All-in-One

Microsoft Dynamics survives (thrives?) because it is part of the larger set.

Dynamics is like the center speaker. The subwoofer is SQL Server. The surround speakers are Office and Windows.

You could get a Bose center speaker with the rest of your Yamaha speakers. But why not just stick with all Yamaha?

Meanwhile, Salesforce is like the Sonos 5.

It’s the only speaker you need. It does everything. It’s all-in-one.

But here’s the thing - if you need more bass, you need to go buy a subwoofer.

If you need an enterprise database with your Sales Cloud, you need to get Snowflake, AWS, or an ERP.

WHAT ABOUT THE USERS? AND THE PROFESSIONALS?

Hands On

How do these CRMs compare for the people who are hands-on with them?

CRM Users

Let’s get this outta the way - all CRM users hate their CRMs. To salespeople, salespeople are the solution. The CRM is not the solution.

However, if a salesperson has the choice between Salesforce and Dynamics?

That’s like asking would you rather drive a Ferrari? Or a Honda Accord - the 4 cylinder, not the V6 😅.

CRM Professionals

A senior Salesforce professional knows that they know a fraction of Salesforce. It’s such a vast solution that is getting 3x updates per year.

A senior Dynamics professional is going to know all of Dynamics….plus, like 12 other Microsoft solutions - Power Apps and SQL Server, for example.

Dynamics does not have the customizability of Salesforce, so there is less to learn. To manage business cases that Salesforce can do in it’s one-stop-shop, Dynamics needs to extend out, for example Power BI for reporting.

WHY SHOULD YOU CARE?

Takeaway

Dynamics is here to stay.

It’s a piece-you-hate of the whole-you-appreciate. Dynamics is 🤮 but Windows, Office, and SQL Server get the job done.

It’s your meh steering wheel on your dashing Corvette, the clunky controller for your beloved xbox, the wonky remote to your 75” OLED tv.

It’s not the most important piece of your stack, but if your stack is Microsoft, it makes too much sense not to use it.

😀 One consulting partner to provide service.

😀 One candidate pool to support your stack.

😀 One bill to pay.

It’s not sexy. But it’s simple. And in this tech-saturated timeline where your SaaS options are infinite, why not be singular?

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Of course, we prefer Salesforce, but gotta steel man the things 😘

SOUL FOOD

Today’s Principle

and now....Your Salesforce Memes