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- 💃 The Salesforce Automation Dilemma 🕺
💃 The Salesforce Automation Dilemma 🕺
Apex or Flow? 🤔
Good morning, Salesforce Nerds! ☀️
Today we’re checking out the DC vs Marvel of the platform, but instead of capes and laser eyes, we’ve got triggers, loops, and runtime limits.
As a Salesforce Architect who’s seen everything from elegant solutions to orgs that look like spaghetti spilled onto a whiteboard, I’m here to settle the score - or at least help you navigate the chaos. 🤷
Let’s be honest: choosing between Flow and Apex isn’t always about what’s better.
It’s about what’s right for the use case, the team, the org, and your own sanity. 💯
So buckle up, Salesforce nerds. We’re going deep.

TABLE OF CONTENTS
The Salesforce Automation Dilemma
EVERYTHING HAS A BEGINNING
THE ORIGIN STORIES
Salesforce Flow is the declarative powerhouse that lets admins automate processes without writing code. 💪
Think of it as the Iron Man suit - user-friendly, powerful, and flashy, but it can blow up if you don’t know how to fly it.
Here’s a rundown: 👇️
🖥️ Screen Flow: Interactive wizards with UI components
➡️ Record-Triggered Flow: Replaces most workflow rules and process builders
⏲️ Scheduled Flow: Fires on a schedule, no user interaction
🖇️ Platform Event-Triggered Flow: Responds to asynchronous events
💥 Reactive Components: Live updates on screen without reloads
Apex, on the other hand, is the platform’s statically typed, object-oriented programming language
Built for precision, performance, and punching governor limits in the face. 👊
It’s Batman: no powers, just skill, discipline, and a strong test class strategy. 💪
💨 Triggers: Event-driven code on DML (before/after insert, update, delete)
↔️ Queueable, Batchable, Schedulable: Asynchronous processing flavors
🤘 Continuations: Async HTTP callouts without governor timeouts
📥️ Transaction Finalizers: Post-processing for Queueables (Winter ’23+)
FLOW IS GREAT, UNTIL IT ISN’T
WHERE FLOW SHINES
Flow has leveled up big time. 💥
You can build complex branching logic, loops, subflows, and even invoke Apex actions.
For quick automation, it’s unmatched in speed of delivery and admin friendliness. 👍️
But with great declarative power comes great debugging pain.
Errors in Flow are like a riddle wrapped in a mystery inside a platform exception. 🥴
And when a Flow becomes a swirling canvas of 42 elements and 7 decision branches, it’s no longer a “low-code” solution - it’s a UX nightmare in disguise. 🚫
ALWAYS AN OPTION
WHERE APEX DOMINATES
We’ve talked about this ad nauseam. 😅
When you need control, reusability, and testability, (and honestly - when don’t you??) Apex wins. 🏁
It's essential when: 👇️
You need complex data manipulation
You're calling external systems with HTTP callouts
You're building reusable service layers
You want strict version control and CI/CD integration
You enjoy code coverage that tells you more than “did it run?”
But with great power comes … more boilerplate, more dev time, and more risk of someone forgetting to bulkify. 😇
LET’S GET NERDY
ARCHITECTURAL CONSIDERATIONS
Before you declare allegiance to the Flow canvas or your favorite IDE, let’s zoom out and talk architecture. 🏗️
Because while both tools can get the job done, how they do it matters a lot more once your org has 300 Flows, 27 developers, and one very tired release manager. 😩
📦️ Maintainability
Flow: Easy to hand off, difficult to version. Visual but fragile.
Apex: Easy to version, hard to explain in a handover doc without code comments and a lot of caffeine.
🧩 Separation of Concerns (SoC)
Apex encourages this by design - services, domains, handlers, unit tests.
Flow often violates it unless you’re super disciplined with subflows and naming.
♻️ Reusability
Apex classes and methods can be reused across the org.
Flows can be reused via Subflows, but it’s awkward when logic spans both declarative and programmatic layers.
🧪 Testing
Apex has unit tests. Required. Enforced.
Flow? You get to “activate and pray.” (Okay, now there are Flow tests - but they’re new and ... let’s say evolving.)
🔍️ CI/CD & Governance
Apex integrates smoothly with source control and deployment pipelines.
Flow still gives Git a bit of heartburn, though that’s improving with metadata decompositions and second-gen packaging.
Don’t think of this as a fight to the death. In modern Salesforce architecture, Flow and Apex are partners, not rivals.
Try this on for size:
✅ Use Flow for orchestration and UI-driven logic.
✅ Use Apex for computation-heavy logic, integrations, and reusable services.
Better yet, use Invocable Apex to expose clean service methods to Flow. 🤙
This lets your admins build automations without rebuilding logic in parallel universes (read: technical debt).
Keep this in mind while deciding between the two 👇️
Category | Salesforce Flow | Apex Code |
---|---|---|
Ease of Use | Drag-and-drop, admin-friendly | Developer-only, code-based |
Performance | Good for light-to-moderate processes | Optimized for heavy logic and large data volumes |
Debugging | Error messages = cryptic haikus | Stack traces, logs, debuggers |
Testing | New Flow Tests (meh), no enforced coverage | 75% code coverage required, robust unit tests |
Reusability | Subflows, invocable Apex | Classes, interfaces, global methods |
Governance Ready | Still maturing in CI/CD | Git-native, DevOps-friendly |
Maintainability | Visual, quick to edit - but messy fast | Clean if modular, painful if not |
Asynchronous Support | Limited (Scheduled/Platform Event only) | Queueable, Batch, Future, Continuation, Finalizer |
Best For | Orchestration, quick wins, user input | Heavy lifting, integrations, service architecture |
CHOOSE WISELY … AND OFTEN
FINAL VERDICT
If your org is a Marvel movie, then Flow is Doctor Strange - opening portals, making things move, orchestrating events. 🤌
Apex is Iron Man - smart, resourceful, and sometimes arrogant.
But both are essential to win the battle. ⚔️
As an architect, your job isn’t to pick a side.
It’s to know when to pick the right tool for the job, build guardrails, and ensure Flow and Apex live in harmony - not in chaos. 🔥
Because the true villain in this saga? Duplicated logic spread across four Flows, two Apex classes, and one overly optimistic admin.
SOUL FOOD
Today’s Principle
"All the tools, techniques and technology in the world are nothing without the head, heart and hands to use them wisely, kindly and mindfully."
and now....Salesforce Memes



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