💃 The Zeigarnik Effect And Salesforce Professionals 🕺

Good morning, Salesforce Nerds! The Zeigarnik Effect is an interesting one…

Here’s why-

If you have in-flight tasks, then the Zeigarnik Effect can be leveraged to improve your productivity.

But, if you have completed a task, and are on to the next task, then you may find it challenging to recall all the details of your completed work.

This can be detrimental in projects with many tasks and deliverables, especially if you’re not keeping up with your notes.

Hold on ✋ !

What the hell is the Zeigarnik Effect?

Agenda for today includes

• The Zeigarnik Effect And Salesforce Professionals

• Daily Principle

• All the Memes

The Zeigarnik Effect And Salesforce Professionals

Today we will discuss-

💃 What Is It? 🕺

💃 Why Should You Care? 🕺

💃 How Do You Use It? 🕺

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SCENARIO

You’re at Olive Garden 😋 with your family. It’s the dinner rush so you waited a bit for your table, but got your seats and you’re ready to order 😀.

Your waiter comes by for your drink order. He goes around the table and you and your family get your diet cokes, coke zero, and various other beverages 🥤.

Your waiter comes back for your food order 🍱.

Again, the waiter is patiently taking your order, adding suggestions, and answering questions about the menu.

And that’s when you notice….

This dude isn’t writing anything down 😳!

He has taken 6 unique orders from your table, including various modifications like extra cheese, no croutons, and substituting salmon for chicken!

You watch him leave your table and go directly to his other tables and do the same thing - take a bunch of orders, and write nothing down.

You think - there’s no way he gets this order right…

20min later, the food comes out, and everything is to spec 🤩!

The next morning, you’re at your local Starbucks, getting your pre-work coffee ☕️. You look up and see the Olive Garden waiter next to you in line!

You tell him how impressed you were that he remembered your order without writing anything down. He looks at you, clearly confused 😐.

After a brief exchange, you realize - he doesn’t remember you. He doesn’t remember any of your order from yesterday. It’s like it never happened.

Welcome to The Zeigarnik Effect!

This effect is when a person remembers unfinished tasks better than completed tasks.

WHY SHOULD YOU CARE?

The Zeigarnik Effect suggests that when an activity is in progress, there is a natural tension that nurtures the remembrance of it.

For example-

💁 A waiter with a live table, as per our previous example.

🧑‍💻 Or a Salesforce admin with 6 open tickets 👀!

However, once the activity is completed, we tend to forget the details of it.

💁 Like a waiter who didn’t remember you the next day.

🧑‍💻 Or a Salesforce admin who did not recall the design, build and test details of their resolved tickets.

This makes a lot of sense. Our brains are made for thinking and problem solving. Not for remembering.

HOW DO YOU USE IT?

The better way to think about the Zeigarnik Effect is having awareness of it.

Especially in your Salesforce world where you have a plate full of tasks, projects, deliverables, etc. 🤹 

And recalling stakeholder’s decisions and validations are just as important as the solutions you build.

Understanding that once you’re done with a ticket, deliverable, or project, then you may not recall important details.

Like why it was decided to use MSPL vs Checkbox fields.

Or who signed off on waiving UAT 🤦.

Or what the “Do_Not_Use” field on the Lead object is for 👀.

While you are in it - designing it, building it - you are dialed into all the things. When questioned, you can easily recall reasoning, decisions, and validations.

But once that task is complete, your brain 🧠 makes space for your new work by purging the completed work…

This is another strong case for taking notes!

Daily Principle

and now....Your Daily Memes