💃 (Business) Size Matters! 🕺

Good morning, Salesforce Nerds! The infomercials were right - Size Matters!

Context matters, too 🙂.

As a Salesforce professional, the size of the business you are working for matters.

Salesforce’ing a $5MM revenue business is a different experience than Salesforce’ing a $50BB business.

Agenda for today includes

• Size Matters

• Daily Principle

• All the Memes

Size Matters!

First we will provide some business size context.

Then, we will offer a scenario that a job-hunting Salesforce professional may encounter.

Business Size Context

There is a wide range of business size definitions. We are going to use nice, round numbers to keep this simple.

Small Business

• <$50MM annual revenue

• <1000 employee headcount

• Examples-

  • Local credit union (Finserv)

  • Local plumbing company who has commercials during NBA games (FSL)

  • Specialized airplane parts manufacturer (CPQ)

Medium-sized Business

• <$1BB annual revenue

• <1000 employee headcount

• Examples-

  • Atlassian, makers of Jira/Confluence

  • Beyond Meat, plant-based food company

  • All Birds, apparel company

S&P 500-sized Business (Very Large)

• >$8BB annual revenue

• Examples

  • Uber, technology company

  • Coinbase, crypto exchange platform

  • American Express, finserv corporation

How This Impacts the Salesforce Professional

It’s 9am, Omar just took his sunlit seat near the window at the bustling coffee shop and opens his laptop 💻.

Omar is a Salesforce Admin, is 6x certified and has 4yrs of Salesforce experience. He is a damn good admin 🙌.

Last night, he received an offer from each of the 2 companies he’d interviewed with, but he knew if he opened them, he’d be too anxious to sleep 😳.

Now, at the coffee shop, he is settling into his double-shot espresso ☕️ , and staring at his screen 👨‍💻.

Identical offers - $120k base salary with 10% annual bonus 💰!

Hmmm 🤔 this is gonna be a tough choice. What to consider, if the money is the same?

• Networking Opportunities - It’s not who you know, it’s who knows you 🫡.

• Learning - Will there be senior people to learn from? Will there be time to learn, hit Trailhead during office hours?

• Genuinely Enjoy - The work, the people, the culture ❤️‍🔥.

Solid list! Next, Omar profiles the companies so he can apply these-

Offer 1 | Uber

• The Business - Connect consumers with rides. Connect restaurants with both consumers and food couriers. Connect carriers (trucking) with shippers.

• The Role - Admin responsible for trouble-ticket resolution. One of five admins on a 40+ person Salesforce team in a 20k person company. Reports to a Sr Admin. To access a Salesforce developer, required to create a Jira card, which goes through an approval process with a Salesforce Product Manager.

• Networking Opportunities - High achievers with previous experience in high-growth tech companies, ivy league and MBA backgrounds, and relationships with entrepreneurs and VCs.

• Learning - Exposure to unicorn company, and to smart coworkers. Multiple product owners, architects, and developers to learn from. Modern, enterprise stack with Sales, Service, Experience, and Marketing Cloud, along with Mulesoft, Snowflake, AWS. Sprints, scrums, grooming/retros, and devops.

• Enjoyment - Very high velocity environment. As a frontline admin working tickets in a high-growth tech company, there are undefined business processes, rough integrations, and the business is moving 100mph at all times. Working with smart people, solving complex problems, and seeing your output in the real world along with millions of customers.

Offer 2 | Local Industrial Plumbing Company

• The Business - Provide plumbing implementation, maintenance and support to local commercial and industrial buildings and facilities.

• The Role - Sole admin for a 10-user org. Implementation of inbound sources like webforms, CTI, and dataloading disparate lead lists. Report directly to VP of IT.

• Networking Opportunities - Direct access to the owner who is a pillar in the local community and has season tickets to all the local pro teams. Company executives are directly accessible to you - you can walk into the VP of Sales office and ask them a question. Report directly to VP of IT.

• Learning - Plenty of downtime to hit Trailheads. The company pays for cert exam fees AND gives a bonus for each certification received. The company expects you to figure things out with available resources, and are open to case studies to influence decisions like purchasing Gearset or even hiring a jr admin, if the ROI is there.

• Enjoyment - Legacy industry. Coworkers are friendly and laid back. Time to learn and it’s amazing getting certs paid for AND bonus’d! As the sole SF resource, a lot of responsibility and having to learn new things.

So which should Omar choose?

Big Fish, Big Pond @ Uber?

Or Big Fish, Small Pond @ Local Plumber?

Which would you choose 🤔 ?

*This post was inspired by a reader! If you have a topic you’re interested in, let us know in the “What did you think about today’s newsletter?” poll comments, below!

Daily Principle

and now....Your Daily Memes