💃 Salesforce Flexes Their AI Marketing Skillz 🕺

Good morning, Salesforce Nerds! Salesforce’s marketing team kicked off the year by unleashing beautiful content, enriched with AI. Salesforce announces a hiring freeze across Salesforce and Slack technology and product divisions. And Marc compares Meta to Big Tobacco because of the negative mental health impacts that the social media giant has inflicted upon its users.

DAILY SCRUM

Salesforce Icebreaker

The marketing team at Salesforce closed out 2023 by showing off their (or their agency’s) generative-AI skills with a series of AI-rich commercials.

Complemented, of course, by Salesforce’s $10 million man 🕺. Check em out ⬇️

2.2 million views 😃

3.5 million views 🤩 

3.6 million views 🤯 

They’re actually super cool, visually 🤩. And the numbers don’t lie- they’re generating a ton of eyeballs 👀.

What do you think? Good marketing? Or resources that would be better utilized improving the admin console UX? 😉

SOCIALS

Salesforce Community

Reddit was wildly active over the holidays. Some of the top posts included-

• Admin Cert Test, Why So Confusing? | A pile-on discussing Salesforce’s peculiar syntax for their cert tests. The syntax is unlike practice tests and is confusing for the test-taker. The question is - is it confusing on purpose (to simulate real-world scenarios)? Or just poorly written?

• Reddit Salary Thread | The annual thread. Always insightful 💯 🙌. With the rollercoaster 🎢 market of the last few years, this annual reddit thread is one of the best keyhole-views into salary trends and patterns. That being said, it validates what we previously reported - senior-level salaries are unchanged (or net-negative factoring in inflation) and entry-level salaries have gone down 📉.

• Who’s Gonna Tell Them? | Who is gonna tell these people the grass is not greener with Dynamics, Sugar, or SAP CRM…Just kidding. They know. Sometimes you just gotta vent 🤷. As stewards of enterprise tech, it’s hard not to be frustrated with your platform not being the best you know it can be 💯.

• These Burnout Threads are Heartbreakers | Every consultant can relate 😢. A core reason the ChaCha exists is to have tools and techniques to prevent, minimize, or manage the negative affects of consulting 🙏.

• Needle-Moving AppExchange Finds | Here are some FREE top picks from the thread (OP u/kuldiph)-

  • Clone This User | u/Seperate-Affect9459 - “My org has high turnover”

  • DLRS | You all know this one…

  • Timewarp | u/pernunz - “A different way of visualizing related records that end users seem to love”

  • User Access and Permissions Assistant | u/50millionchickens - “This needs an update, though, to account for Permission Set Groups”

X (the platform formerly known as Twitter)

DO NOT LET USER’S SEE THIS 😂 

Salesforce Plaza does its best fight venue impression 🥊. If businesses aren’t gonna use downtown San Francisco, the people may as well 😂!

The contrast between the mothership and Slack is fascinating. Same theme - ‘24 ins/outs - but in their respective organization’s styles ⬇️

WILLY NILLY

Salesforce Potpourri

• Salesforce Hiring Freeze in Tech and Product Divisions (Link/Paywall 👎). Here’s the gist of the article, per messages from Ross Harmes, Slack CTO’S Chief of Staff-

  • “..hiring pause…definitely disruptive..affect our Q1 plans and beyond.”

  • “made progress in hiring goals for AI”

  • “continuing strategic hiring”

  • “The good news is we’ve made a ton of hires over the last 6 months. The bad news is that managers with open roles will feel pain with understaffed teams.”

• Marc compares Meta to Big Tobacco (Link)

• Any Commerce Cloud Enthusiasts? (Link)

• USA Today with the random Hubspot vs Salesforce article! SaaS CRM going mainstream? (Link)

• Want! Want this so bad not Salesforce related! (Link)

• Insights into the Salesforce + Apple collab around service AI (Link)

• All of the ChaCha MSPL memes, validated! (Link)

• How cool is this - Cheryl Feldman, a Director of Product Management @ Salesforce, is recruiting mentees! (Link)

• TrailblazerDX registration is open! (Link)

ENRICHMENT OPPORTUNITIES

Salesforce Jobs

• Sr Salesforce Business Analyst | $103-192k

• Managed Services - Salesforce Lead - Sr Associate | $57-161k

• Salesforce Business Analyst | $110-162k

• Salesforce Senior Project Manager | $82-186k

• Salesforce Solution Architect | $73-166k

Our full Job Board is available here and has 50+ listings. You need one referral to access it!

SOUL FOOD

and now....Memes