💃 Salesforce's Digital Transformation Guide...ChaCha'd🕺

Good morning, Salesforce Nerds! Want to learn how to make your org successful?

Of course you do!

“The Salesforce Way” is the Mothership’s framework for guiding Salesforce customers through a digital transformation, aka every tech project ever 🤷.

Here is a Cheat Sheet to take advantage of The Salesforce Way’s 5 elements ⬇️

1) TRUSTED RELATIONSHIPS

“Trust is earned and lost everyday, in every interaction.” - The Salesforce Way

The Four Elements of Building Trust

The above quote is beautiful 🤩. Every interaction is an opportunity to build trust (or lose it….). Using these 4 elements in planning and executing each interaction will create trusted relationships-

1. Competence - you have the ability to do what your role requires.

2. Reliability - you do what you say you’re going to do. Every. Time.

3. Integrity - you do the right thing.

4. Empathy - you put yourself in your customer/client/stakeholder’s shoes, and act accordingly.

Examples-

• In Star Wars, the Jedi train from birth and are gated in their progress, from Youngling to Master- they are competent. Jedi serve the highest levels of the galaxy, in peace and in war- they are reliable. Jedi protect those who cannot protect themselves - they have integrity. Jedi literally feel the pain of others through The Force- they are empathetic.

• Axel the Admin exhibited the Salesforce-equivalent of Jedi trustworthiness 🙌.

Business Domains

These are 4 domains that you need to build trust with-

1. Individual Domain - frontline users

2. Company Domain - leadership

3. Product/Brand Domain - vibe

4. Digital Infrastructure Domain - is my data secure?

Next, The Salesforce Way combines these business domains with the four trust building elements, into a matrix. Here is the matrix with guidance notes-

 Resources

• Trust Framework

• Trailhead

2) ALIGNMENT

“The single word that matters most to keep the company productive as it grows is alignment.” - Sam Altman

The 6 Aspects of Alignment